Assessment of Advertisement

Carlton Mid produced a series of advertisements intended for men of at least 21 years of age and in a relationship. In this ad, the company uses a cause-and-effect argument, depicting the result of a man who spends too much time with his wife. The picture on the left uses the pathos appeal to arouse a sense of both humor and embarrassment within the men who might stay home with their wives instead of going out with friends. Though the men who see this ad laugh at the impossibility of this happening to them, they might begin to feel insecure about their image in the eyes of their peers. This might create a false need for the viewer to go out with his buddies and grab a cold  Carlton Mid in order to preserve his sense of manliness.