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In this Bud Light beer advertisement the writer uses an appeal to pathos, logical fallacies, and visual aid to persuade and entice consumers. This advertisement is directed to an audience of men and women who are 21-years-old and older. Many young high school and college-age students also see this advertisement and are subjected to believing that it will always provide an easy way to have fun. 

This advertisement does not display any of the risks that are involved with consuming excessive amounts of alcoholic beverages. In this advertisement the company uses the well-known phrase, “time flies when you’re having fun”, to sell their product. The writer substitutes the word fun for a picture of the Bud Light bottle. By using this common phrase the writer has appealed to the reader’s emotions, pathos, by attempting to make the reader feel happy and think of fun times. The visual aspects of the advertisement show how drinking this product can impact consumers by making life changes, such as happiness. The advertisement shows two young, attractive women smiling and dancing with young men, while drinking Bud Light. By using an image of these happy, young, and attractive ladies the writer is trying to show that by drinking the product advertised everyone can have fun. An example of the logical fallacy post hoc ergo propter hoc can be found in this advertisement because it conveys to women that if they drink Bud Light it will then help them to meet men and also seem more attractive to others. At the bottom of the advertisement it reads, “With just 110 calories, Bud Light is the choice for light, refreshing, thirst quenching fun”. The writer is trying to falsely advertise that by drinking this low calorie beer you are guaranteed a good time without any unwanted caloric intake. This advertisement does a good job of using persuasive techniques; however, it does not display any of the risks involved with drinking the advertised product.